The Past, Present, and Future of Strategy: Broadening Challenges; Advancing Insight

Derek Abell


In this perspective article, Derek Abell, former Professor of Harvard, founder of IMD (Swiss) and ESMT (Germany), presents the perspective of strategy management and strategy management evolution in an executive view. The objective is to provide mainly the students and practitioners a broad view of strategy evolution and its’ future challenges.


Strategic Management; Strategy Evolution.


Abell, D. (1981) Defining the Business: The Starting Point of Strategic Planning. Prentice Hall.

Abell, D. (1993) Managing with Dual Strategies, Free Press, New York.

Abell, D. (forthcoming) The Evolution of Strategy: A Look Ahead.

Abell, D. & Hammond, J. (1976) Strategic Market Planning. Prentice Hall.

Abernathy, W. & Wayne, K. (1974) Limits of the Learning Curve. Harvard Business Review, 52 (4): 109–119.

Christensen, C. (1997) The Innovator’s Dilemma. Cambridge: Harvard Business School Press.

Kim. W.C. & Mauborgne, R. (2005) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Cambridge: Harvard Business School Press.

Lazlo, C. (2008) Sustainable Value: How the World’s Leading Companies are Doing Well by Doing Good. Greenleaf Publishers and Stanford University Press.

Porter, M. (1980) Competitive Strategy. Free Press, New York.

Strebel, P. (1992) Breakpoints. Cambridge: Harvard Business School Press.

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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