A importância da pesquisa baseada em fenômenos em estratégia para os pesquisadores iberoamericanos

Fernando Antonio Ribeiro Serra


In the end, careful observation, rigorous pattern-finding and targeted problem solving can be valuable forms of research. We must take care not to crowd out the Flemings, Bantings and Semmelweises of our discipline due to our obsession with theory-building or theory-testing.


Publish or Perish; Iberoamerican Academy of Management; Management Research; Iberoamerican Journal of Strategic Management; Researchers.


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