Social responsibility: a double corporative strategy?

Raquel da Silva Pereira, Maria Tereza Saraiva de Souza, Sergio Luiz de Souza Vieira

Abstract


This study, eminently theoretical and based on specific literature review, presents a brief historical approach on the corporative social responsibility, besides offering an updated view of the main norms, existing certifications and awardings in the area, searching, in a wider context, to understand both the original strategical meaning of these actions and this new clipping of observation and analysis, which points to a new niche market, with the trading of products and services that aim to support the companies in the socio-environmental issues. Would this new market assumed the corporative strategy condition?


Keywords


Corporative social responsibility. Norms. Certiications. Prizes. Strategy.

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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