Didactics and corporative education: the entrepreneurial challenge of continuous education

Eliane Maria Pires Giavina Bianchi


The expressive increase of corporate universities, as an answer to changes in the economic scenario and to the perceived deficiency in the formal education; turn those entities in an important player in the educational process. The preoccupation with teaching and learning strategies is fundamental to the establishment of human competencies: keys to personal development, enterprise growth and, consequently, to the progress of the nations. This article has the objective of promote a reflection on didactics practices used in corporate education, using a case study in a corporate university of an international information provider company. It is not conclusive, but the corporation has a rich environment to use technical teaching and learning resources, but the transformation of the organizational managers into educator is not in place yet.


Continuous education. Corporate education. Didactics. Education.

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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