Assessment of the quality seen in a restaurant typical theme

Francisco Alves Pinheiro, Ângelo Antonio Macedo Leite, Mariana Santos Almeida de Oliveira

Abstract


To ensure the satisfaction of external customers it is necessary to know their needs. In this perspective, these work objectives assess the perception of quality by the customer outside of a restaurant located in the a restaurant typical theme located in the square of food “Bodódromo” the city of Petrolina/Pe. For both this was a case study, using the model servqual, Parasuraman et al (1985), for removal of information. The results indicated a need for improvement in the services provided by the restaurant.


Keywords


Perception. Quality. Restaurant. Service

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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